The major hurdle that most small business encounters is the lack of funds; for marketing and growing the business. However, their sole aim of acquiring customers remains un-waivered. These can only be drawn in through marketing. The mention of marketing automatically translates to expenses for most people but what they do not know is that it doesn’t always have to cost you as much as you think. Growing or sustaining a small business simply requires thinking outside the box.
1. Give Stuff Away
At first, you may think that giving stuff away will force you to dig deeper into your already empty pockets but that’s just thinking in the ‘glass half empty’ manner. Think about it, business people who give their products and services away for free, especially at events and ceremonies are most likely to attract more customers. These huge crowds of customers will bring in large profits at once which will cover the expenses incurred previously. A customer might not be motivated to purchase or even give your product a try just by hearing about it. You must trust your product enough to give out samples. If the potential customer likes it, they will become hooked on it long term hence earning your small business a returning customer.
2. Business Cards
One of the best marketing strategies especially for a new and upcoming business is business cards. These should be one of the things that you print out immediately after establishing your business. Walk around with some in your wallet, car, house and most importantly, office. This is the quickest way to let people know what your business has to offer them and the number to call in case they need more information on it. The best thing about business cards is that they travel fast from one person to another. Before you know it, potential clients will be heading your way hence giving your small business a chance to grow.
3. Brand Yourself
If you don’t believe in your business, who else will? You may not have enough cash to pull large marketing stunts but there always is a way. Print out a T-shirt, vest or even a cap with your brand clear and visible on it. Wear it during major business and public events and watch people ask you about it. As your business grows, you may need the print out more and dish them out to your loyal customers and even strangers. Alternatively, you may give them out as rewards and gifts during raffles and games. At the end of the day, the shirt will be worn by someone else hence their passively marketing your business.
4. Optimize your Website
With the new sweep of technology worldwide, the best platform that offers your small business a chance for growth is the internet. It has become a norm for people to first search you online before visiting your office or even giving you a call. People tend to trust businesses that are visible and established online. Grab this opportunity to optimize your website through web content and blogs. This gives it a higher rank on the web pages hence more visibility by people all over the world. If your funds are limited, you can choose to write the web content yourself.
There are endless marketing strategies for small businesses. You may want to incorporate several ideas and examine which one works best. However keep it in mind that what matters isn’t your money saving needs but clients earning opportunities. Sometimes you have to use money in order to earn money.